Taplytics

Event & Behavioral Tracking; Campaign & Performance Analytics

Taplytics is an experimentation platform that combines A/B testing, feature management, and behavioral analytics. Marketers and product teams can test UI changes, copy, and workflows while measuring impact on KPIs like conversion and retention. Its visual editor requires no coding, and advanced targeting ensures tests reach the right users. Real-time dashboards show statistical significance, and integrations with Amplitude and Mixpanel enrich data layers.

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