SegmentStream

Attribution Modeling; Funnel Analysis; Predictive Analytics

SegmentStream revolutionizes attribution modeling by using AI to analyze customer journeys and determine which marketing channels drive conversions. Its funnel analysis feature allows businesses to track user behavior across different touchpoints, helping marketers optimize the customer journey. With predictive analytics, the platform provides forecasts on future conversions and marketing impact, enabling smarter budget allocation. SegmentStream integrates with multiple advertising and analytics platforms to provide a holistic view of marketing performance.

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