Pathmatics

Audience & Customer Insights; Campaign & Performance Analytics; Competitive & Market Intelligence

Pathmatics is a marketing intelligence platform that helps businesses track digital ad performance and gain competitive insights. It offers deep analysis of social media and display advertising campaigns, showing where competitors are spending, what creatives they use, and how audiences engage. With detailed audience insights and real-time ad tracking, marketers can refine their own advertising strategies and maximize ad spend efficiency.

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Pathmatics Key Features

  • Ad Intelligence & Competitive Analysis

    Monitor competitor ad spend, creatives, and placements across digital and social media platforms.

  • Cross-Channel Ad Tracking

     Analyze display, video, mobile, and social media advertising trends for better campaign planning.

  • Real-Time Ad Performance Insights

     Gain real-time visibility into industry benchmarks and advertising trends across multiple verticals.

  • Audience Demographics & Behavioral Data

     Understand target audience preferences and ad engagement patterns with detailed demographic insights.

  • Market Share & Spend Analysis

      Track market trends, brand share of voice, and estimated ad spending to refine ad strategies.

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