Open Web Analytics (OWA)

SEO Analytics; Event Tracking; Dashboards & Reporting

Open Web Analytics (OWA) is an open-source SEO analytics tool that allows businesses to monitor search engine rankings, traffic sources, and keyword performance. Its event tracking features enable businesses to analyze user interactions, including clicks, form submissions, and navigation patterns. With dashboards & reporting, OWA provides customizable reports that help businesses make data-driven marketing decisions. As a self-hosted solution, OWA ensures full data ownership and privacy compliance.

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Open Web Analytics (OWA) Key Features

These features help businesses analyze website traffic, track visitor engagement, and maintain full control over their analytics data.

Self-Hosted Web Analytics

Provides a privacy-focused, open-source alternative to Google Analytics with full data ownership.
Heatmaps & Clickstream Analysis

Tracks visitor interactions to reveal engagement patterns and optimize user experience.

Custom Event Tracking

Allows businesses to track user actions, conversions, and website interactions with custom event setups.

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Open Web Analytics (OWA)