Northbeam

Attribution Modeling; Customer Segmentation; Predictive Analytics

Northbeam’s attribution modeling helps brands track the effectiveness of paid and organic marketing channels, providing detailed reports on conversion pathways. Its customer segmentation feature allows businesses to group audiences based on behavior, demographics, and purchase history for more precise targeting. Using predictive analytics, Northbeam forecasts customer lifetime value (LTV) and future conversions, enabling marketers to make data-driven decisions that improve ROI. Designed for eCommerce brands and digital advertisers, Northbeam empowers marketing teams with actionable insights to drive growth.