Lunio

Campaign Performance Tracking; Data Quality Monitoring

Lunio helps marketers protect their ad campaigns from fraudulent clicks and bot traffic. The platform uses AI to analyze visitor behavior and filter out non-human interactions. It integrates with major ad networks like Google Ads and Facebook Ads, providing real-time fraud prevention. Lunio also offers reporting and insights on how fraud affects ad performance. By reducing wasted ad spend, businesses can improve their marketing ROI and reach real customers.

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Lunio Key Features

  • AI-Powered Invalid Traffic Detection

    Lunio employs advanced machine learning algorithms to analyze real-time data, effectively identifying and eliminating invalid traffic from digital advertising campaigns. This ensures that ad spend is directed towards genuine user engagement, enhancing overall campaign performance.

  • Comprehensive Multi-Channel Protection

     The platform offers robust protection across various paid media channels, including paid search, paid social, display ads, and Google's Performance Max campaigns. By integrating seamlessly with platforms like Google, Meta, and Bing, Lunio provides a unified approach to safeguarding ad investments across the digital landscape.

  • Detailed Traffic Analytics and Insights

     Lunio provides in-depth analytics, offering insights into traffic sources, user behavior, and the effectiveness of ad placements. This data empowers marketers to make informed decisions, optimize campaigns, and improve return on ad spend (ROAS) by focusing on high-quality traffic sources.

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