Kantar Marketplace

Audience Insights; Predictive Analytics; Campaign Performance Tracking

Kantar Marketplace offers a suite of analytics tools designed to help businesses understand consumer behavior. The platform provides on-demand market research, competitor analysis, and campaign testing. It integrates survey data with AI-driven insights to predict customer preferences. Businesses can use it to optimize advertising strategies and measure brand performance. Kantar Marketplace empowers marketers with actionable insights for more effective decision-making.

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Kantar Marketplace Key Features

Automated Market Research Solutions

Kantar Marketplace offers a suite of automated solutions across various categories, including ad testing and development, innovation and product development, media planning and effectiveness, and brand insights. These tools enable users to conduct research efficiently, reducing the time and cost associated with traditional methods.
Validated Predictive Analytics

The platform provides solutions that have been independently validated to predict sales and brand growth. This ensures that businesses can rely on the insights generated to make informed decisions that drive performance.
Global Reach with Local Support

Kantar Marketplace grants access to over 150 million consumers and offers solutions in more than 80 countries. Coupled with local 24/7 technical support and account servicing, users receive assistance tailored to their regional needs.

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Kantar Marketplace