Event Tracking; Audience Insights; A/B Testing
Hotjar is a comprehensive user behavior analytics tool designed to provide businesses with valuable insights into how visitors interact with their websites. By using heatmaps, session recordings, and on-site surveys, Hotjar helps uncover user pain points, track engagement, and identify areas for optimization. This data empowers marketers and product teams to make informed decisions and enhance user experience to drive better business outcomes.
By leveraging these features, Hotjar empowers businesses to visualize user behavior, track interactions, and gather real-time feedback. Its tools provide deep insights into user journeys, enabling data-driven optimizations that enhance website performance and improve user experience.
Visualize user behavior with color-coded heatmaps that track clicks, taps, and scrolling activity.
Watch session replays to observe user interactions and identify usability issues and friction points.
Collect direct feedback from users with customizable surveys and polls to better understand their needs and preferences
Track and analyze user journeys through the website, identifying where visitors drop off and optimizing for higher conversions.
Understand form abandonment by visualizing which fields users are interacting with and where they are getting stuck.
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