Hotjar

Event Tracking; Audience Insights; A/B Testing

Hotjar is a comprehensive user behavior analytics tool designed to provide businesses with valuable insights into how visitors interact with their websites. By using heatmaps, session recordings, and on-site surveys, Hotjar helps uncover user pain points, track engagement, and identify areas for optimization. This data empowers marketers and product teams to make informed decisions and enhance user experience to drive better business outcomes.

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